Make the history come alive!
Brief introduction for the project of Hunan "Shennong Cultural Tourism Zone".
The project of Hunan "Shennong Cultural Tourism Zone" is located in Guiyang County, Chenzhou City, where is the South Gate of Hunan. It is 38 kilometers away from the urban area of Chenzhou City, 35 kilometers away from the West Chenzhou railway station of Wuhan-Guangzhou High-speed Railway, 20 kilometers away from Chenzhou airport where will be built and 8 kilometers away from Guiyang County. The roads are six-lane with roadside lighting.
The project area is one hour away from Guangzhou City or Changsha City by High-Speed Railway.
The project is designed, invested and constructed by the Shennong Valley Real Estate Co. Ltd, which is a wholly owned subsidiary of Hainan Zhongdongfang Industrial Co.,LTD. It is a major project for the cultural tourism of Guiyang county and Chenzhou city.
The project is introduced as follows:
I. The background of the construction
"In the ancient genesis mythology of China, there was a tribal leader called Emperor Yan around the 26 B.C. who led the tribe to migrate southward to the Changjiang river basin from the central plains, then finally settle in Chenzhou, Hunan, where they Started an early farming life of humans. Therefore, Emperor Yan is also known as the Shandong."
----The National Geographic Channel of CCTV “Travel Through China” “Visit the Yan Emperor Shennong in Chenzhou”
”The Emperor Jiangchizis who created a digging tool called Lei Si at the Lei Mountain in Chenzhou
----“Archaeology Record in Hengxiang”
There is 2200 years of history since Guiyang setting as a county the second year of Emperor Gaozu term in Dynasty Han (in 205 B.C.). The southern Hunan Province and the northern Guangdong Province, including Chenzhou city now was under the jurisdiction of Guiyang in history.
In conclusion, Shennong created the tool Lei Si, then the agricultural term started. Attributing the creation of the farm implement called Lei Si, many tribes of human ancestor living by hunting and gathering turned to live by farming as the main mode of production. Since then, the first page of China farming civilization history was opened in Guiyang .
Therefore, The advantage of construction for the Shennong Cultural Tourism Zone in Guiyang is the monopoly of the historical resource and cultural resource.
II. The construction ideas and the content of the project.
The project will built a national 5A level scenic spot with the theme of Shennong culture.
1.Blessing at the Shennong Altar where the earliest ancestor of Huaxia nationality lived.
In Guiyang that the former residence of the Emperor Yan called Shen Nong, with the farming culture as the dominant element and the “Shennong” as the core brand, using the unique cultural charm of worshiping Shennong and praying for agricultural harvest, to form a pattern that the Hall of Prayer for Good Harvests in the North and the Shennong Altar in the south, to build the country's famous Shennong cultural tourism resort.
2. Six tribal scenic areas will be constructed according to the placement.
(1) Taking the agricultural civilization of creating the tool Lei Si and planting grains by Shennong as a main line, to build a theme park of Shennong tribe. The main scenic spots will include the Colorful Garden, Shennong Statue, the Shennong Altar, the Shennong Temple, the Emperor Shennong Temple, the Shennong Village, the Shennong Town and the Shennong Pasture.
(2) To build a characteristic scenic area of the five alliance tribes with the leading tribe, Shennong tribe. The five alliance tribes are the Zhurong tribe which is skilled in using and keeping fire, the Chiyou tribe which is skilled in creating weapons, the Youjiao tribe with Shennong`s mother which worship the bees, the Fusui tribe which is skilled in making and using stoneware and the Kuafu tribe which is good at running and plant peach the most early.
3. Make the tourist attractions popular by holding various activities.
One ceremony, two forums, three celebrations and thirty-six festivals will be held each year. One ceremony is a large sacrificial ceremony to worship Shennong and pray for agricultural harvest at the vernal equinox time. Two forums are the Shennong Culture Forum and the International Health Regimen Forum. Three celebrations are the Shennong Culture Celebration, the Herbal Medicine Regimen Celebration and the Hunan Ballad and Kunqu Celebration. Three seasonal festivals also will be scheduled monthly according to a Confucian classic-“Proceedings of Government in the Different Months ”.
4. For the cultural tourism projects, we will build a scenic spot featured with ancient landscape, culture ornamental, popular science education, participation experience, health and recreation.
III. The construction of the project, the scale of investment, the target of the planning and construction.
For the project, we plan to use land of 618 hectares and invest totally 3.8 billion RMB estimated including one billion RMB investment for cultural tourism projects.
After the completion of the project, it could provide residence for 15 thousand tourist people and provide service for 1-2 million tourists every year. In addition to the tourism real estate projects, the annual output of it will be one billion RMB. The profit and tax will be 0.25 billion including 0.15 billion tax. The project will offer 3 thousand direct job opportunities and 19.6 thousand indirect job opportunities.
The project is going to create 5 world's greatest things which are the most attended (30 thousands people) Shennong festival activity, the highest (50 meters) trihedral Shennong statue, the first experience area for the retro farming production and life, the largest exhibition area covering 600 hectares for the farming implements and living appliances (about 10 thousand pcs) and the largest landscape area of Hunan food culture where thousands people could dine together.
IV. The schedule of the construction for cultural tourism projects:
1. The project will start in 2015, the development cycle of it will be 8 years. By the end of 2014, the preliminary land lease, design and the construction of the roadbed 2.6 km for the arterial roads in the tourist zone. 10 million RMB has been invested in total.
2. The construction schedule for the cultural tourism project:
（1）From 2015 to 2016, the Shennong Village, the Shennong Hotel, the Baihua Mountain, the Colorful Garden and the Shennong Square will be constructed. They will open officially in 2016. The number of tourists estimated will be 0.3 million every year.
（2）From 2017 to 2018, the Shennong Town, the Shennong Tribe Theme Park, the Chiyou Adventure Park will be constructed. They will open officially in 2018. The number of tourists estimated will be one million every year.
（3）From 2019 to 2020, the Zhurong Camp, the Shennong Pasture, the Youjiao Herbal Health Park and the Shennong Temple will be constructed. They will open officially in 2020. The number of tourists estimated will be 1.5 million every year.
（4）From 2020 to 2022, the Shennong Hunting Grounds, the Fusui Tea Garden, the Kuafu Fruit Garden will be constructed. After completion, the number of tourists estimated will be two million every year.
V. The Development and Profit Model.
The project company will take the responsibility for the construction of the greater municipal facilities and scenic spot. We will also corporate with tourism real estate and other companies. The source of the profit will be the real estate development dividend and tourism revenue.